In order to discourage such practices, the search engine introduced Google Penguin algorithm update and often brings its modified version to penalize the link spammers. Many companies have already lost their relevance in web-based business market because of Google penalty. The lost of ranking brought a big fall in their sales and broke the backbone of their business.

So, links must be taken very carefully. If you are looking for a link building company for this task, this is substantial to handover this job to an expert link builder who has knowledge of Google’s link building policy; otherwise, he would not be able to build the links that you are expected to be built for higher search results rankings. You will hire the link developer to higher rankings, but you will get Google penalty that might be in the form of ranking push down or site-de-indexing from the search results.

Many link builders have to believe that number of links counts. We do not say they do not count, but they must be relevant and from authority sites. In temptation of a great number of links, sometimes, link builders do not hesitate to build links from bad sites that result in site’s penalty after Google comes to know of this.