Social media has become a big business platform that can play a crucial role in deciding the fate of your business in the market. A well-planned social media campaign can take your business to the next level wherein a poorly designed campaign can derail even your well doing business. Therefore, when it comes to social media, you cannot take a chance. You have to take every step with full care. For being successful on social media platform, you need a professional social media optimization that has good experience in the niche. However, if you want to manage your SMO campaign yourself, here are some tools that you can think about.
Quuu-
Quuu is a tool that allows you to automate content for your social media campaign.”Time is money, right? If you believe this to be true, Quuu is the tool for you. By putting your social media marketing on autopilot, you have more time for other areas of your business. All the while, you can rest easy knowing that your social media strategy is in good hands,” says Neil Patel, co-founder of Crazyegg, Kissmetrics, and Hellobar about the tool.
Nuzzel–
You can sign up this tool with your Twitter account. You can get the stories shared by your friends on social networking websites like Twitter and Facebook. With this tool, you can be sure that you have missed nothing.
GIPHY–
This tool allows you to make GIFs that you can upload to your social media accounts to take your message to your target audience in the most appealing manner.
Buffer–
Buffer is a tool that enables you to schedule content on various social media sites as per your own choice. Via this tool, you can reach your followers at desired times and increase the number of your followers. As per the tool website, more than 3 million people are already using this tool for their social media campaigns.
Hootsuite–
Hootsuite allows you to connect with more than 35 social networking sites and manage your all accounts on different social networking sites from one place. Hootsuite has many products to serve your social media requirements, and they are Engagement, Publisher, Analytics, Insights, Campaigns, Platforms, Amplify, Extensions, and Mobile. With Hootsuite tools, you can engage your followers and grow their numbers as well.
Sprout Social–
Sprout Social is a platform wherein you get many social media tools that allow you to manage your social media optimization campaign. These tools help you in marketing through your social media accounts as well. Concurrently, you can offer social media customer service too.
Canva–
With this tool, you can create compelling visual messages for your target audience that you can publish on various social media optimization. To use this tool, you have to create your account on the website which is very simple.
PEXELS-
This is a tool that opens the entrance get to photo treasury, wherein you see a huge collection of free photos. You can put the category of the photo, and the tool will show you many photos of that particular type. Now, you can select the photos of your interest and share them on your social media accounts to engage with your followers.
Audience–
Do you want to get in touch with your target audience through your social media accounts? Audience can be much handy for this purpose. The SMO tool can be a source to gain useful customer insights and grow your social media network. To use this tool, you have to first create your account on the website.
Mention–
As a business owner, this is crucial for you to keep track of every type of talks taking place in the market. This is difficult, but if you succeed to do this, you will surely be successful in your business. In the offline business world, this is quite difficult and pricey job that small businesses owners cannot afford. While if you talk about online business, some good news is there for you that tracking the web is really easy and cost-effective task. Mention is one of such tools that make this simpler for you. Mention checks all mention of your names on different social media sites and the web and lets you know about every mention of your name. So, you can reach a conclusion whether you are doing everything rightly or needs to bring some changes in your strategy.
Klout–
Being successful on the web very much depends upon what sort of content you are developing and whether you are sharing them on social networking website or not. This tool helps you manage both of these tasks. With this tool, you can create great content and share that on social networks. Sign up is required to use this tool.
Social Rank–
You can sign in this tool with your Twitter or Instagram account. What this tool is useful for is that this tool helps you organize and manage your Twitter and Instagram followers. You can filter your followers and pin point them as well.
Facebook Ads-
The number of Facebook users has reached close to 1.4 billion. The Facebook Adverts allows you to reach your target audience from this big crowd by selecting the age group and location you are targeting. Thus, you reach to only those people who can be your customer. For best results, create adverts in a manner that they convince the viewers to think about you. Knowing the importance of Facebook Adverts, a large number of businesses has already associated them with this, and this number is growing continuously.
Yotpo–
How favorable high ratings and positive reviews can be for a business, this is something that is known to every businessperson. But, how can these be obtained is not known to everyone. If you are a businessperson looking for reviews and ratings, Yotpo can be highly useful for you. An important point to consider is if you are sure your product is high quality that people will not make a complaint about then only use this tool since negative reviews and low ratings can create trouble for your business.
Curalate–
Visuals like images and videos have been revealed quite useful in helping a business creating its brand identity in the market, as people love to discover videos to understand a brand. This software provides you with a platform through which you can take your images and videos to your followers on social media sites.
Bitly–
You want to share a link on Twitter but are unable to share since the link is quite large, Bitly can shorten that link for you. What you will have to do to shorten the link is you have to just type the link in the box given on the website. Besides, you can measure and optimize the link as well.
Nuvi–
This is amongst one of the most appreciated social media tools. You can trace your social media optimization campaign on social networking websites like Google+, Facebook, Twitter, and Instagram through this tool, as this allows you to monitor keywords, know your group, conversation, and the influence a particular post has on your audience. You can use the report to decide what your audience like and dislikes and as per that you can change the direction of your campaign if required.
Coschedule–
Coschecdule is an excellent piece of social media optimization tool that enables you to form your social media optimization strategy and carry out the same as well. So, you know need not use different tools for strategy creation and execution.
Later–
Later enables you to administer visual content campaign. You can schedule and take care of your social media campaign on Instagram. To use this tool, you have to sign in the tool with your Instagram.
Piktochart–
Do you want to share some interesting information about your business or products through an infographic post? If yes, Piktochart is a quite useful tool. With this tool, you can create an awesome piece of infographic content. This tool has more than 500 well-designed templates, and you can choose one that looks most suitable according to your theme.
So, you have now read about 20 SMO tools. If you want to know about useful search engine optimization tools as well, read our last blog – 20 Helpful SEO tools.