What is the purpose of launching a business website? This is quite simple- driving business. Is this so easy to drive business through your website in the present business scenario of over competition? This is quite difficult but can be made possible with the right approach. You can achieve your goal only if you take your website designing very seriously and make that to be user-friendly and search engine friendly.
When it comes to the user-friendliness of your website, you must ensure that your website provides the explicit content to the users. The content needs to be present in the way that visitors can easily find what they are looking for. If you write the content in the epic form, the visitors will feel distracted. If you write long content, divide that into headings and sub-headings so that visitors can get what they are looking for. Add several menus and sub-menus on your website, as About Us, Home, Services, and Contact Us. Divide the Services menu in different sub-menus. Every service should have its own sub-menu and if you have various categories in every service then divide every sub-menu into more sub-menus. Thus, you will make this easy for your website visitors to find what they are looking for.
Despite your website being user-friendly, this is of no use if this fails to meet the SEO parameters of Google and other search engines. If your website does not meet the SEO parameters, the search engines will not show your website in the top search results of Google, so your website will not succeed to attract sales opportunities.
Here are some SEO aspects to be checked to ensure the expected response from your website.
Robots.txt-
Before launching your website, you must make sure that you have not prevented any page from search engine crawling by disallowing the page by robots.txt.
Check Website loading website-
How much time your website takes in loading also has an impact on the performance of your website in organic search results, so you must check your website’s loading speed as you launch your website.
Website’s Adaptability with Different Internet Browsers–
Some prefer Internet Explorer; some, Mozilla; some, Google Chrome…. So, this is important for you to make sure that your website ideal for every web browser. If your website is unfriendly to different browsers, you may lose a big portion of your target audience.
Website’s Adaptability with Different Devices-
If your website is adaptable to desktop only and it is unfriendly to smartphones and tablets, you will miss a big crowd, so this would be important to ensure your website opens well on smartphones and tablets as well.
Website Content–
The performance of your website very much depends upon the content you have uploaded to it, so this is important to ensure your content must be user-friendly. If content is odd, your target audience will leave your website page, which will increase the bounce rate and Google will decline the position of your website in its organic search results considering your website to useless for its users. In addition to this, you need to make sure that content needs to be as per the SEO guidelines. You must include your major business keywords in the content. This would be better to target different keywords on different pages instead of targeting all keywords on the same page. Suppose you run an apparel store. You can target the keywords like clothing store with the name of your location on the homepage. You can make a separate page for women dresses and target the keywords related women dresses on this page. Similarly, you can target keywords related to men dresses on the page made for men dresses and the keywords related to children on the pages made for kids wear. This will help search engines to find the pages for its search results.
Google Analytics
This would be better to monitor the traffic of your website from the very first day. So, create your Google Analytics accounts very same day you launch your website. This will allow you to keep eyes on the traffic, the location it will be coming from, and what average time visitors are giving to different pages on your website, so the pages you see underperforming, you can change their content to grab the attention of the visitors.
Webmaster-
Google Webmaster account is important to create because this lets you know whether your website is SEO friendly or not. What aspects don’t meet SEO guidelines. Moreover, this lets you know whether your website is infected with any virus or malware.
Remove Broken Links-
Check the broken links with Screaming Frog or any other broken link checking tool. Remove or fix them. This is important to check because broken links affect your website’s ranking.
These are just some of the primary SEO checks to do before and after you launch your website. Though these checks ensure your website is as per the expectations of search engines, they cannot guarantee you first page Google ranking, as the web business world is quite competitive. If you want first page Google ranking to your website, you will need to hire an expert SEO company. You can hire a trustworthy SEO company in India for this, as Indian SEO companies are known for delivering quality services at quite affordable prices.
One Important Suggestion-
Take the backup of your whole website, as this will be an assurance for you that if ever your website is hacked, your website designing and development team with the back-up. They will help you get rid of hacking.